What Is B2B Marketing?

What is B2B marketing

B2B stands for businesses that sell their products or services to other businesses. Understanding the specific needs of B2B sales will help you market your products and services better.

How to Disrupt the Outreach Marketing Funnel and Hot up Your B2B Leads

Outreach Marketing

Rated the top social network for B2B lead generation, Linkedin is the best platform for building business relationships. It really is a matter of “be there or be square.” On Linkedin, you can identify and connect with high-potential leads from a massive global pool of professionals. But if you stick to the standard outreach funnel, […]

This is NOT the Time to Lower Your Marketing Budget, and Here’s Why

Marketing Funnel

Covid19 has hit the global economy with surprise and dismay, and this is not the time to shy away from extreme measures. Conferences are postponed to unknown future dates, businesses around the world are pushing ‘work from home’ plans ahead and settling into a new routine. We all know this will pass, and now is […]

Linkedin Strategy: An Essential Part Of Your Marketing Mix

If you market a B2B product, Linkedin is a great place to start your awareness campaign – whether for brand building, for a new product or offering, or to promote another marketing activity – for example, let potential customers know you are going to be at a certain event.

Linkedin Company Page: Build Relationships That Drive Results

Linkedin Company Page

Over 80% of Linkedin members want to connect with companies (source: Linkedin). Which is why many Enterprises invest substantial resources in developing their Linkedin company page pages, and use their pages as their main hub for their online marketing activity. HP, for example, used the Products and Services tab on their Linkedin company page as […]