When you’re B2B, your marketing outreach is focused on other companies. But a company doesn’t decide to do business with you. The people working in that company make the decision. And while B2B purchase decisions may be more objective than B2C, it’s still a people-to-people transaction.
– relationships based on trust and personal connections
– leveraging LinkedIn’s targeting to humanize conversations
– engaging in two-way conversations and actively listening to prospects
– utilizing LinkedIn’s networking opportunities, such as live events, groups
In this session you will learn the importance of the people-to-people aspect of B2B for establishing long-term relationships and influencing purchase decisions.
You’ll gain critical skills such as how to capitalize on LinkedIn’s features to craft personalized messages, build and nurture relationships and boost engagement and conversion rates.
For over 15 years, Gali Soudak has utilized her laser-focused insights to execute marketing strategies for hundreds of leading global tech brands, including IBM, NICE, Amdocs, Tytocare, Redhat, Cellebrite, Audiocodes, and many more.
Gali’s passion for generating highly targeted leads through innovative marketing strategies, tools, and tactics has made Daze a top choice for B2B companies.
Throughout the years, Gali has worked with various tech industries, including Cyber, Fintech, Cleantech, Medical Devices, Telecommunication, SaaS, and IT.
The power of SEO ignited Gali’s passion for the digital world; however, she quickly became Israel’s leading LinkedIn marketing strategist. Gali is a frequent keynote speaker at marketing conferences. She loves to talk about funnel strategy, LinkedIn marketing, targeting secrets, Ninja tools, and lead generation.