Reach a broader audience by targeting specific customers with tailored messages that result in lead generation and conversion. Daze B2B outbound marketing strategies complement your inbound marketing by driving traffic to your website and filling your sales pipeline.
We create and deploy an outbound lead generation strategy that builds brand awareness and generates leads that increase conversions and sales.
B2B outbound marketing is proactive. This means identifying and contacting prospects by sending personalized, relevant connection requests.
Reach your target prospects with personalized messages delivered directly to their inbox.
Outbound marketing is a proactive strategy designed to reach potential customers most likely to convert. Daze experts know how to create and deploy an outbound lead generation strategy that builds brand awareness and generates leads that increase conversions and sales. First, we develop personalized and compelling messaging that resonates with your prospects. Then, we use the right channels and tactics to deliver those messages to your target list based on their pain points and preferences. Finally, by constantly monitoring and measuring your results, we can optimize your campaigns, improving your ROI.
Connecting with your prospects is the best way to launch an outbound marketing campaign on LinkedIn. However, as you know from personal experience, LinkedIn users receive dozens of connection requests almost daily. So how do you make sure your requests are not ignored? Daze experts craft a highly-sophisticated connection strategy utilizing cutting-edge marketing technology to produce a target list that aligns with your marketing goals. Rather than wasting time and your budget sending generic connection requests, we create personalized messages that illicit interest and response. Our B2B outbound marketing tactics ensure your connection requests are received.
LinkedIn InMail is an invaluable tool for B2B outbound marketing on LinkedIn. You can send targeted messages directly to prospects who fit your ideal customer profile. And they do not need to be in your network. By tailoring your messaging to their specific needs and interests, you’ll increase their likelihood of engaging with your message.
First, we help you define your target prospects. Then we create and deliver customized content that increases the chances of your InMail being read and responded to. Finally, we’ll identify what resonates best with your prospects by testing different subject lines, messages, and calls to action.
Our InMail, outbound marketing strategy, eliminates the chances of your messages going to a prospect’s spam folder and any damage this causes to your reputation on LinkedIn.
By tapping into data tracking tools, we’ll have access to critical information, such as open rates, click-through rates, and conversion rates. This helps us refine and optimize our targeting strategy throughout the campaign, improving the effectiveness of your B2B outbound marketing efforts.
“I had an enjoyable and pleasant experience throughout the campaign, both on a professional and a personal level. I am extremely happy that we opted for the LinkedIn Outreach solution. I have been in my current position for about a year, and I constantly try to implement new techniques and directions. I am excited about the collaboration with Daze, and I am grateful to them for their professionalism, availability, their total involvement in the project and our stimulating discussions “.
“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”
“When we were looking to create a demand generation driver that could support the growth of our company, we turned to Daze. Their ABM approach using LinkedIn drove incredible campaign metrics and lead gen results. It just goes to show that when you work with a digital agency who sets the right campaign strategy, supports it with top-notch professional content, and continuous campaign optimization, you can absolutely achieve high-quality leads of top executives”.
“Daze is, by far, the best B2B digital agency I’ve had the pleasure to work with. They are leaders in the field of content strategy and paid funnel strategy. Their quality is outstanding, and they are able to maintain it throughout the many years I’ve been working with them. What I like most about Daze is their orientation for service. I can call Gali at midnight if I need something urgent and it will be taken care of immediately. I know I can trust that team, always. ”
“Working with Daze allowed us to increase our search ranking and visibility among our target audience, via a combination of technical SEO, high-quality, professional content, and optimization of the user interface of our website. This multi-faceted approach leveraged by the Daze team not only increased our exposure in organic search and improved reader engagement; it translated into quality leads and eventually, into a significant boost in sales.”
“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”
You want the big leads. ABM is how to get them
Reel in the big fish and enjoy the feast with Account-based Marketing, a B2B marketing method that identifies and targets only the most truly valuable leads.
Sure, ABM is a long-term strategy, but with Daze superstar targeting tactics, massive campaign management toolbox, and fine-tuned funnel nurturing expertise, you’ll soon reap the many rewards of ABM.
Our specialty is driving demand that leads customers to you.
While short-term lead generation has its place, it can’t work alone. It must come with a powerful demand generation strategy that builds brand affinity, helps customers understand why they need your solution, and creates a machine to drive leads in the long-term.
Let Daze create a hard-working, forward-thinking B2B lead gen program for your target audience and goals.
Drive awareness and conversions with data-driven paid campaigns.
Our paid advertising strategy goes beyond surface impressions and clicks. We are champions of B2B advertising on LinkedIn, but in fact we cover all the ad networks where your customers are.
Get access to Daze optimization expertise and our exclusive customer intent data, and discover a more focused, deliberate and results-driven PPC approach for the full funnel journey.
Daze delivers original content on channels where your customers live.
Content is the glue that makes your target audience stick to your brand. Valuable, readable content that addresses customers’ pain points is the most powerful way to stand out in an ocean of websites, blogs and social media pages.
The Daze content team of expert writers and editors will find your voice, and get it heard on all your channels.
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