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Join Gali Soudak for an intensive course that covers the essentials and beyond of B2B marketing on LinkedIn. Learn how to manage personal branding and thought leadership strategy, awareness and outreach campaigns, and get equipped with the skills to leverage the world’s biggest professional networking platform to meet your business goals.
Knowing how to set up the HubSpot system is the key to effective automation. In this workshop, HubSpot maven extraordinaire Resa Gooding will teach you the A to Z of the world’s favorite marketing automation tool, including key features and tactics for creating audience targeting lists, customer journey flows, tracking, optimization and much more.
Gali Soudak explores the essentials of digital marketing strategy, from the components and goals, to planning and execution. Explore real-world case studies, and various approaches to targeting, content creation and channel distribution that will bring results. Prep your team to create and implement successful digital marketing strategies – independently.
Get a double dose of expert instruction with Gali Soudak and Resa Gooding as they explore the methods and tools for digital marketing measurement and optimization. Discover how to be data driven, how to slice and dice data to get the most meaningful insights, how to work with benchmarks and KPIs, and what reports you should be using to generate real results.