Everything there is to digital marketing, under the Daze roof.
What drives traditional marketing – knowing the audience, defining your value proposition, choosing the right channels – also makes successful digital marketing, but with one (huge!) difference: measurement.
We’ll build your digital marketing strategy from the ground up, from discovery, creative and execution, to advanced tracking, measurement, and optimization.
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Digital marketing starts with a deep discovery dive into your business, audience, content assets, and competitors. Then we’ll build a strategy to match.
No matter how sophisticated the strategy, without high-quality execution, digital marketing campaigns won’t succeed. Luckily, we are the queens of execution.
What makes a truly stellar digital marketing strategy? Measurement of every data point, so we can continually test, optimize, and drive even better results.
Digital marketing with Daze always begins with a deep discovery to reveal the current state of your business.
We’ll pick your brains for information about everything – your product or service, target audiences, value proposition, current digital assets, business goals, website health, CRM structure, tech integrations, current reports and future insights you need to manage your marketing. Phew!
We’ll also examine your lead quality and quantity, and do a thorough gap analysis so we can understand where you are today, and what you need to get where you want to be. Then, we’ll segment your audience and identify where they live online, so we can pinpoint the channels to reach them.
Finally, we’ll come up with a plan to create the mother of all marketing strategies, tailored to achieve your goals and objectives.
Building the strategy, creating the content, and crafting the visuals is only part of the challenge. No less crucial to digital marketing success is the execution stage. We live in a data-first world, and you know, garbage in, garbage out.
If your digital campaigns are not properly set up and executed to drive the data you need, you won’t be able to drive the results you want. The Daze team are experts at the critical tech layer of digital marketing, with deep familiarity of campaign setup and execution on all the relevant platforms and channels.
When we build a digital marketing strategy, we build it with smart, practical execution in mind, so your campaigns are always primed to bring real-world results.
Sit back and relax, because we’ve got the up-to-date know-how to execute advanced tactics that will turn your execution into something extraordinary.
The one thing that turns plain marketing into “digital marketing” is the whole measurement and optimization part. But measuring campaigns correctly is not as easy as it may seem.
We see it all the time – companies come to us with Google Analytics, Salesforce and Hubspot at the ready, but are not set up in a way that allows their organization to get actionable, valuable insights. There’s no way for them to really know which action caused which result, and what impact it all has on the bottom line.
At Daze, we solve this problem with advanced measurement capabilities that track and analyze your audience’s behavior, methodically, deliberately, scientifically! We create comprehensive outcome reports, filled with insights gleaned from your marketing data. Then we can plan future campaigns, run A/B tests to find what really works, and optimize existing campaigns to make them better than ever before.
Measurement and optimization feeds your digital marketing strategy with the fuel it needs to keep performing. And that’s our #1 goal.
“When we were looking to create a demand generation driver that could support the growth of our company, we turned to Daze. Their ABM approach using LinkedIn drove incredible campaign metrics and lead gen results. It just goes to show that when you work with a digital agency who sets the right campaign strategy, supports it with top-notch professional content, and continuous campaign optimization, you can absolutely
achieve high-quality leads of top executives”.
“Daze is, by far, the best B2B digital agency I’ve had the pleasure to work with. They are leaders in the field of content strategy and paid funnel strategy. Their quality is outstanding, and they are able to maintain it throughout the many years I’ve been working with them. What I like most about Daze is their orientation for service. I can call Gali at midnight if I need something urgent and it will be taken care of immediately. I know I can trust that team, always. ”
“Working with Daze allowed us to increase our search ranking and visibility among our target audience, via a combination of technical SEO, high-quality, professional content, and optimization of the user interface of our website. This multi-faceted approach leveraged by the Daze team not only increased our exposure in organic search and improved reader engagement; it translated into quality leads and eventually, into a significant boost in sales.”
“In addition to the growth in quality leads, the efforts Daze invested in researching our niche market led to unexpected gains. Cellwize launched the Google AdWords campaign to drive traffic and generate relevant sales leads. Through our own channels we were investing in a large-scale job search for international expert engineers. To our surprise, one of our most recent UK hires was actually a direct result of a technical keyword used in an AdWords campaign – which we would never have thought to use to drive awareness. Thanks.”
“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”