Everything there is to digital marketing, under the Daze roof.
What drives traditional marketing – knowing the audience, defining your value proposition, choosing the right channels – also makes successful digital marketing, but with one (huge!) difference: measurement.
We’ll build your digital marketing strategy from the ground up, from discovery, creative and execution, to advanced tracking, measurement, and optimization.
Digital marketing starts with a deep discovery dive into your business, audience, content assets, and competitors. Then we’ll build a strategy to match.
No matter how sophisticated the strategy, without high-quality execution, digital marketing campaigns won’t succeed. Luckily, we are the queens of execution.
What makes a truly stellar digital marketing strategy? Measurement of every data point, so we can continually test, optimize, and drive even better results.
Digital marketing with Daze always begins with a deep discovery to reveal the current state of your business.
We’ll pick your brains for information about everything – your product or service, target audiences, value proposition, current digital assets, business goals, website health, CRM structure, tech integrations, current reports and future insights you need to manage your marketing. Phew!
We’ll also examine your lead quality and quantity, and do a thorough gap analysis so we can understand where you are today, and what you need to get where you want to be. Then, we’ll segment your audience and identify where they live online, so we can pinpoint the channels to reach them.
Finally, we’ll come up with a plan to create the mother of all marketing strategies, tailored to achieve your goals and objectives.
Building the strategy, creating the content, and crafting the visuals is only part of the challenge. No less crucial to digital marketing success is the execution stage. We live in a data-first world, and you know, garbage in, garbage out.
If your digital campaigns are not properly set up and executed to drive the data you need, you won’t be able to drive the results you want. The Daze team are experts at the critical tech layer of digital marketing, with deep familiarity of campaign setup and execution on all the relevant platforms and channels.
When we build a digital marketing strategy, we build it with smart, practical execution in mind, so your campaigns are always primed to bring real-world results.
Sit back and relax, because we’ve got the up-to-date know-how to execute advanced tactics that will turn your execution into something extraordinary.
The one thing that turns plain marketing into “digital marketing” is the whole measurement and optimization part. But measuring campaigns correctly is not as easy as it may seem.
We see it all the time – companies come to us with Google Analytics, Salesforce and Hubspot at the ready, but are not set up in a way that allows their organization to get actionable, valuable insights. There’s no way for them to really know which action caused which result, and what impact it all has on the bottom line.
At Daze, we solve this problem with advanced measurement capabilities that track and analyze your audience’s behavior, methodically, deliberately, scientifically! We create comprehensive outcome reports, filled with insights gleaned from your marketing data. Then we can plan future campaigns, run A/B tests to find what really works, and optimize existing campaigns to make them better than ever before.
Measurement and optimization feeds your digital marketing strategy with the fuel it needs to keep performing. And that’s our #1 goal.
“I had an enjoyable and pleasant experience throughout the campaign, both on a professional and a personal level. I am extremely happy that we opted for the LinkedIn Outreach solution. I have been in my current position for about a year, and I constantly try to implement new techniques and directions. I am excited about the collaboration with Daze, and I am grateful to them for their professionalism, availability, their total involvement in the project and our stimulating discussions “.
“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”
“When we were looking to create a demand generation driver that could support the growth of our company, we turned to Daze. Their ABM approach using LinkedIn drove incredible campaign metrics and lead gen results. It just goes to show that when you work with a digital agency who sets the right campaign strategy, supports it with top-notch professional content, and continuous campaign optimization, you can absolutely achieve high-quality leads of top executives”.
“Daze is, by far, the best B2B digital agency I’ve had the pleasure to work with. They are leaders in the field of content strategy and paid funnel strategy. Their quality is outstanding, and they are able to maintain it throughout the many years I’ve been working with them. What I like most about Daze is their orientation for service. I can call Gali at midnight if I need something urgent and it will be taken care of immediately. I know I can trust that team, always. ”
“Working with Daze allowed us to increase our search ranking and visibility among our target audience, via a combination of technical SEO, high-quality, professional content, and optimization of the user interface of our website. This multi-faceted approach leveraged by the Daze team not only increased our exposure in organic search and improved reader engagement; it translated into quality leads and eventually, into a significant boost in sales.”
“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”
You want the big leads. ABM is how to get them
Reel in the big fish and enjoy the feast with Account-based Marketing, a B2B marketing method that identifies and targets only the most truly valuable leads.
Sure, ABM is a long-term strategy, but with Daze superstar targeting tactics, massive campaign management toolbox, and fine-tuned funnel nurturing expertise, you’ll soon reap the many rewards of ABM.
Our specialty is driving demand that leads customers to you.
While short-term lead generation has its place, it can’t work alone. It must come with a powerful demand generation strategy that builds brand affinity, helps customers understand why they need your solution, and creates a machine to drive leads in the long-term.
Let Daze create a hard-working, forward-thinking B2B lead gen program for your target audience and goals.
Drive awareness and conversions with data-driven paid campaigns.
Our paid advertising strategy goes beyond surface impressions and clicks. We are champions of B2B advertising on LinkedIn, but in fact we cover all the ad networks where your customers are.
Get access to Daze optimization expertise and our exclusive customer intent data, and discover a more focused, deliberate and results-driven PPC approach for the full funnel journey.
Daze delivers original content on channels where your customers live.
Content is the glue that makes your target audience stick to your brand. Valuable, readable content that addresses customers’ pain points is the most powerful way to stand out in an ocean of websites, blogs and social media pages.
The Daze content team of expert writers and editors will find your voice, and get it heard on all your channels.
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