B2B Digital Marketing Strategy

When content and marketing strategy meet, the results can be explosive. Our team crafts your voice and creates a content calendar to get you noticed.

What to expect

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Digital Strategy

We place a special emphasis on localization in international markets as a method of reaching more customers globally.

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Personal & Company Profiles

We place a special emphasis on localization in international markets as a method of reaching more customers globally.

1

LinkedIn Outreach

We place a special emphasis on localization in international markets as a method of reaching more customers globally.

B2B Digital Marketing Strategy At Just The Right Mix

LinkedIn marketing can be conducted via company profiles, and via personal profiles of company employees. Under these two umbrellas, there are a range of organic and paid tactics for different goals and targets. Finding the right mix of these and having the know-how to get the most from each, is what makes your LinkedIn marketing strategy a success.

Personal & Company LinkedIn Outreach Is Powerfully & Organically Effective. There Are 2 Paths to LinkedIn Marketing

Organic Linkedin marketing is all the company page’s posts, shares, and links, which appear in followers’ newsfeeds, gaining exposure and traction. There is an art and science to organic campaigns, involving various combinations of content, creatives, messaging, post length, post frequency, and post timing (best time of day and best day of week).

Company profiles can be used to create, run, test and optimize paid ads on LinkedIn, targeting specific audiences with various messages and images to generate conversions and fill the bottom of the marketing funnel.

LinkedIn Outreach  Is Powerfully & Organically Effective

It’s not what you know, it’s who you know. LinkedIn marketing via personal profiles is a powerful way to connect with high-potential customers and build business relationships. Companies can use the personal profiles of staff members to manage groups around common topics of professional interest, or participate in groups run by others, whether by posting, commenting, answering questions, or offering advice. Personal profiles can also be leveraged for a range of thought leadership and authority building tactics.

LinkedIn Outreach is one of the most effective ways to reach potential customers and trigger their interest organically. By using advanced techniques for identifying high-quality prospects, crafting and sending highly targeted message sequences, companies can achieve outstanding results for funnel nurturing and lead generation. Check out our  to learn more.

See Case Study

Lital Sagiv

“I had an enjoyable and pleasant experience throughout the campaign, both on a professional and a personal level. I am extremely happy that we opted for the LinkedIn Outreach solution. I have been in my current position for about a year, and I constantly try to implement new techniques and directions. I am excited about the collaboration with Daze, and I am grateful to them for their professionalism, availability, their total involvement in the project and our stimulating discussions “.

Lital Sagiv, Bank Leumi’s HR Manager

Dafna Ratzon

“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”

Dafna Ratzon, Director of Marketing @MER Group

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Ohad Pollak

“When we were looking to create a demand generation driver that could support the growth of our company, we turned to Daze. Their ABM approach using LinkedIn drove incredible campaign metrics and lead gen results. It just goes to show that when you work with a digital agency who sets the right campaign strategy, supports it with top-notch professional content, and continuous campaign optimization, you can absolutely achieve high-quality leads of top executives”.

Ohad Polak, VP Marketing at Seebo

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Rubi Cohen

“Daze is, by far, the best B2B digital agency I’ve had the pleasure to work with. They are leaders in the field of content strategy and paid funnel strategy. Their quality is outstanding, and they are able to maintain it throughout the many years I’ve been working with them. What I like most about Daze is their orientation for service. I can call Gali at midnight if I need something urgent and it will be taken care of immediately. I know I can trust that team, always. ”

Rubi Cohen, Head of Digital at Amdocs

Sharon Dovev

“Working with Daze allowed us to increase our search ranking and visibility among our target audience, via a combination of technical SEO, high-quality, professional content, and optimization of the user interface of our website. This multi-faceted approach leveraged by the Daze team not only increased our exposure in organic search and improved reader engagement; it translated into quality leads and eventually, into a significant boost in sales.”

Sharon Dovev, VP of global marketing, BrainsWay

Dafna Ratzon

“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”

 

Dafna Ratzon, Director of Marketing @MER Group

More services that might interest you

Outbound Marketing

Reach a broader audience by targeting specific customers with tailored messages that result in lead generation and conversion. Daze B2B outbound marketing strategies complement your inbound marketing by driving traffic to your website and filling your sales pipeline.

Digital Strategy

When content and marketing strategy meet, the results can be explosive. Our team crafts your voice and creates a content calendar to get you noticed.

Account-Based Marketing (ABM)

You want the big leads. ABM is how to get them

Reel in the big fish and enjoy the feast with Account-based Marketing, a B2B marketing method that identifies and targets only the most truly valuable leads.

Sure, ABM is a long-term strategy, but with Daze superstar targeting tactics, massive campaign management toolbox, and fine-tuned funnel nurturing expertise, you’ll soon reap the many rewards of ABM.

Lead Gen

Our specialty is driving demand that leads customers to you.

While short-term lead generation has its place, it can’t work alone. It must come with a powerful demand generation strategy that builds brand affinity, helps customers understand why they need your solution, and creates a machine to drive leads in the long-term.

Let Daze create a hard-working, forward-thinking B2B lead gen program for your target audience and goals.

Paid Advertising

Drive awareness and conversions with data-driven paid campaigns.

Our paid advertising strategy goes beyond surface impressions and clicks. We are champions of B2B advertising on LinkedIn, but in fact we cover all the ad networks where your customers are.

Get access to Daze optimization expertise and our exclusive customer intent data, and discover a more focused, deliberate and results-driven PPC approach for the full funnel journey.

Content Strategy

Daze delivers original content on channels where your customers live.

Content is the glue that makes your target audience stick to your brand. Valuable, readable content that addresses customers’ pain points is the most powerful way to stand out in an ocean of websites, blogs and social media pages.

The Daze content team of expert writers and editors will find your voice, and get it heard on all your channels.