Daze delivers original content on channels where your customers live.
Content is the glue that makes your target audience stick to your brand. Valuable, readable content that addresses customers’ pain points is the most powerful way to stand out in an ocean of websites, blogs and social media pages.
The Daze content team of expert writers and editors will find your voice, and get it heard on all your channels.
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Every business today needs a great content strategy. Period. We’ll deep dive into your company goals, product and audience, and develop a content strategy that really works.
Writing is hard. We get it. So we gathered a top team of writers and editors with specialist skills in B2B and tech writing that speaks your audience’s language.
We make great content even greater with smart reports that illustrate the performance of your content strategy.
Content is a powerful tool at your fingertips to communicate your story, generate interest around your product or service, and connect with potential customers by providing them with valuable, relevant information. But you must be able to address their pain points, engage their minds and hearts, and reach them at the best time and on the right digital channels. All this requires a smart content strategy.
We’ll build it for you, but first, we’ll start by conducting a deep discovery dive into your value proposition, product, target personas, competitive landscape, industry and niche, and ultimately, your marketing KPIs.
Once we’ve got the complete picture, we’ll create a short and long term strategy around future content and channel distribution, with the aim of meeting and even exceeding your goals, and driving more traffic, conversions and revenue with the power of the written word.
In a digital, interconnected world, King Content still reigns. However, producing a steady stream of original, high-quality content that is true to the company’s voice and character is a daily challenge. That’s where Daze can help.
Our team is adept at developing strategic content plans and editorial calendars to target the right audiences with the right content on the right channels at just the right time, including high-performance blog posts, ad copy, thought leadership articles, website content, SEO keyword content, video content and more, for both B2B and B2C markets.
We don’t just write; we’ve put together an arsenal of specialty writers who live and breathe hi-tech markets. They only put pen to paper (or fingers to keyboard) after conducting a thorough 1:1 creative brief and deep research to completely get inside the mind of the client.
The result? Clear, compelling content that sounds just like the client wrote it themselves. And that’s the trick to creating content that builds brand loyalty.
If a content piece is promoted online, but no one reads it, does it really exist?
Let’s leave the philosophy aside for the moment, and get down to the nitty gritty: like all digital marketing activities, your content strategy must be tracked, measured and analyzed to know how well it is performing, and how it needs to be optimized to reach your goals.
We use some of the smartest software in the industry to grasp your content performance daily, weekly, and monthly, and we use that data to plan, adjust and reimagine a content strategy that really drives results.
Whether devising topics your audiences want to read about, or capturing new and original ideas that create buzz around your website or blog, you can count on Daze data analysis to carve out the best content that can drive the conversions you dream of.
“When we were looking to create a demand generation driver that could support the growth of our company, we turned to Daze. Their ABM approach using LinkedIn drove incredible campaign metrics and lead gen results. It just goes to show that when you work with a digital agency who sets the right campaign strategy, supports it with top-notch professional content, and continuous campaign optimization, you can absolutely
achieve high-quality leads of top executives”.
“Daze is, by far, the best B2B digital agency I’ve had the pleasure to work with. They are leaders in the field of content strategy and paid funnel strategy. Their quality is outstanding, and they are able to maintain it throughout the many years I’ve been working with them. What I like most about Daze is their orientation for service. I can call Gali at midnight if I need something urgent and it will be taken care of immediately. I know I can trust that team, always. ”
“Working with Daze allowed us to increase our search ranking and visibility among our target audience, via a combination of technical SEO, high-quality, professional content, and optimization of the user interface of our website. This multi-faceted approach leveraged by the Daze team not only increased our exposure in organic search and improved reader engagement; it translated into quality leads and eventually, into a significant boost in sales.”
“In addition to the growth in quality leads, the efforts Daze invested in researching our niche market led to unexpected gains. Cellwize launched the Google AdWords campaign to drive traffic and generate relevant sales leads. Through our own channels we were investing in a large-scale job search for international expert engineers. To our surprise, one of our most recent UK hires was actually a direct result of a technical keyword used in an AdWords campaign – which we would never have thought to use to drive awareness. Thanks.”
“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”