You want the big leads. ABM is how to get them
Reel in the big fish and enjoy the feast with Account-based Marketing, a B2B marketing method that identifies and targets only the most truly valuable leads.
Sure, ABM is a long-term strategy, but with Daze superstar targeting tactics, massive campaign management toolbox, and fine-tuned funnel nurturing expertise, you’ll soon reap the many rewards of ABM.
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Drop us a line and watch your campaigns win.
If you operate in a small or niche market, or you’d like to focus on top-tier clients, then trust us – targeting via accounts is your B2B strategy of choice.
Our toolbox includes LinkedIn outreach, tailored PPC, intent data and HubSpot, so we’ll turn your ABM strategy into a well-oiled machine that drives the highest quality leads.
Highly targeted leads need a highly calibrated nurturing funnel. We are experts at building and executing funnels so personal and effective, they drive the best leads.
Your top account tier deserves a personalized marketing approach, so your top choice is Account-based Marketing (ABM).
ABM works best when you are focusing on a niche market of customers looking for a highly specific solution. It is also ideal for companies that need to home in on the top tier – those high potential customers primed to become extremely high quality leads.
Instead of reaching out to many, Daze gets laser sharp focus on targeting accounts, identifying key stakeholders and segmenting them by job function and their role in the decision making process. Then we can create personalized experiences for the targeting list and build out customer journeys and strategies to match.
Might ABM be a great fit for your company? Ask us! We’re the ABM experts.
There are literally hundreds of targeting and campaign management tools out there. The trick is knowing – really knowing – how to leverage them to get results.
At Daze, we use a powerful combination of LinkedIn outreach and HubSpot automation. Via LinkedIn, we identify and target high value accounts, follow and connect with them, establish relationships, and talk directly to their pain points. Then, with the help of Hubspot, we present specific content to high-potential leads identified previously on LinkedIn or other databases, building authority, relevance and mindshare of your business among a highly targeted audience.
We operate at the micro account level, with sophisticated approaches to building and executing personalized customer journeys that turn prospects to leads.
Open the Daze toolbox and you’ll find the complete ABM strategy your business needs to capture top-tier accounts.
ABM leads are like gold, and nurturing strategy is the key to turning those highly targeted leads into paying customers. That’s why Daze uses our unique and exclusive intent data to identify and understand the interests and intentions of each lead, so we can create personalized journeys and funnels that do the job of real nurturing.
We also harness our in-house DSP (Demand Side Platform), so we can buy up the valuable media real estate where your account-based leads are going to get maximum exposure to your touchpoints.
Account-based marketing is intensive and highly focused, so your business should have a dedicated sales development team who can give those leads the attention they need to convert. Have no fear – at Daze, we can train up your team on the tools, tactics and tasks they should be doing every day to nurture ABM leads and turn your funnel into a superstar performer.
“Working with Daze allowed us to increase our search ranking and visibility among our target audience, via a combination of technical SEO, high-quality, professional content, and optimization of the user interface of our website. This multi-faceted approach leveraged by the Daze team not only increased our exposure in organic search and improved reader engagement; it translated into quality leads and eventually, into a significant boost in sales.”
“In addition to the growth in quality leads, the efforts Daze invested in researching our niche market led to unexpected gains. Cellwize launched the Google AdWords campaign to drive traffic and generate relevant sales leads. Through our own channels we were investing in a large-scale job search for international expert engineers. To our surprise, one of our most recent UK hires was actually a direct result of a technical keyword used in an AdWords campaign – which we would never have thought to use to drive awareness. Thanks.”
“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”