B2B Inbound Marketing: Be a Customer Magnet

Daze creates irresistible marketing funnels for inbound audiences.

No customer journey is the same, so no two marketing funnels are ever alike. Daze inbound marketing experts analyze your customer journeys and build strategic funnels that deliver the right message for every stage – from awareness, to consideration and action.

Get more conversions and more customers with automated, optimized funnel management, only at Daze.

What to expect

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Building the customer journey

Your customer journey is as unique as you are. We’ll define it from top to bottom, and develop full-funnel strategies to turn prospects to purchases.

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Messaging

The key to generating interest is hitting customers with the right message at the right time. Let us pinpoint and craft the best messages for every stage of your funnel.

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HubSpot funnel management

Streamline your customer journeys with Hubspot marketing automation. It’s the ideal tool to manage, monitor, align and optimize your unique funnel lifecycle.

Building Your Inbound Funnel Means Understanding Your Customer Journey

There’s a road every person must take to become your customer. First, it starts with awareness. Then, there’s a spark of interest; they want to know more! Then there’s the moment they decide to buy, and finally, the action – they clicked, they purchased, they paid.

It sounds simple, but it’s actually a complex process that demands Daze expertise. We define, analyze and build marketing funnels that generate enough interest at every stage to drive the customer a little further, down and down the funnel until they convert.

At every phase, our inbound marketing know-how is put to the test, devising ever more creative tactics and campaigns to make your inbound traffic move faster to where you want it to go.

Crafting the Marketing Messages Your Customers Want to Hear

Because no two inbound funnels are alike, the assets needed to drive traffic down the funnel are not alike either. For one brand, an in-depth white paper might be the way to go, with loads of technical detail. For another, a personal-style message on LinkedIn may be the right touch for customers just getting to know you.

Or perhaps a webinar is the best way to entice warm leads and turn them into hot leads. The trick is grasping what specific messages you need for each part of the journey, and making sure the right message is aligned at the right stage of the funnel.

The Daze inbound marketing team; “hard-headed scientist,” “magician,”, analyzing the cold data to make the best informed decision, and “magician”, making all the pieces fit together to create a captivating journey that keeps customers enthralled.

Right-on-time messaging is our goal; getting it done right is our passion. Abracadabra!

Making Sense of Your Inbound Strategy With Hubspot Funnel Management

OK, so we’ve got your customer journey down pat. We’ve crafted great messages that draw customers like a magnet, but how to keep it all in order, working smoothly throughout the entire funnel lifecycle? With Hubspot, that’s how.

The Daze team is made up of Hubspot Partners, with deep expertise in the industry’s favorite marketing automation tool. We can build, execute, align, track, and optimize multiple customer funnels at once, keeping your inbound strategy at the top of its game with data-backed insights from top to bottom.

We work with the industry’s best practices for lead handling throughout the nurturing flow, so every lead is accurately scored and processed. We use HotSpot to help us identify where in the funnel each customer is touching. Once we’ve achieved this, monitoring them closely is a cinch. We can then make the next moves in your awesome inbound marketing strategy.

See Case Study

Lital Sagiv

“I had an enjoyable and pleasant experience throughout the campaign, both on a professional and a personal level. I am extremely happy that we opted for the LinkedIn Outreach solution. I have been in my current position for about a year, and I constantly try to implement new techniques and directions. I am excited about the collaboration with Daze, and I am grateful to them for their professionalism, availability, their total involvement in the project and our stimulating discussions “.

Lital Sagiv, Bank Leumi’s HR Manager

Dafna Ratzon

“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”

Dafna Ratzon, Director of Marketing @MER Group

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Ohad Pollak

“When we were looking to create a demand generation driver that could support the growth of our company, we turned to Daze. Their ABM approach using LinkedIn drove incredible campaign metrics and lead gen results. It just goes to show that when you work with a digital agency who sets the right campaign strategy, supports it with top-notch professional content, and continuous campaign optimization, you can absolutely achieve high-quality leads of top executives”.

Ohad Polak, VP Marketing at Seebo

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Rubi Cohen

“Daze is, by far, the best B2B digital agency I’ve had the pleasure to work with. They are leaders in the field of content strategy and paid funnel strategy. Their quality is outstanding, and they are able to maintain it throughout the many years I’ve been working with them. What I like most about Daze is their orientation for service. I can call Gali at midnight if I need something urgent and it will be taken care of immediately. I know I can trust that team, always. ”

Rubi Cohen, Head of Digital at Amdocs

Sharon Dovev

“Working with Daze allowed us to increase our search ranking and visibility among our target audience, via a combination of technical SEO, high-quality, professional content, and optimization of the user interface of our website. This multi-faceted approach leveraged by the Daze team not only increased our exposure in organic search and improved reader engagement; it translated into quality leads and eventually, into a significant boost in sales.”

Sharon Dovev, VP of global marketing, BrainsWay

Dafna Ratzon

“Apart from gaining a substantial number of meetings, we were extremely impressed by the transparency afforded to us at every stage of the LinkedIn campaign. We had full visibility, with in-depth monthly reports so we could track progress and adapt our marketing activities for the convention accordingly. Daze didn’t just boost our pipeline, it boosted our confidence.”

 

Dafna Ratzon, Director of Marketing @MER Group

More services that might interest you

Outbound Marketing

Reach a broader audience by targeting specific customers with tailored messages that result in lead generation and conversion. Daze B2B outbound marketing strategies complement your inbound marketing by driving traffic to your website and filling your sales pipeline.

Digital Strategy

When content and marketing strategy meet, the results can be explosive. Our team crafts your voice and creates a content calendar to get you noticed.

Account-Based Marketing (ABM)

You want the big leads. ABM is how to get them

Reel in the big fish and enjoy the feast with Account-based Marketing, a B2B marketing method that identifies and targets only the most truly valuable leads.

Sure, ABM is a long-term strategy, but with Daze superstar targeting tactics, massive campaign management toolbox, and fine-tuned funnel nurturing expertise, you’ll soon reap the many rewards of ABM.

Lead Gen

Our specialty is driving demand that leads customers to you.

While short-term lead generation has its place, it can’t work alone. It must come with a powerful demand generation strategy that builds brand affinity, helps customers understand why they need your solution, and creates a machine to drive leads in the long-term.

Let Daze create a hard-working, forward-thinking B2B lead gen program for your target audience and goals.

Paid Advertising

Drive awareness and conversions with data-driven paid campaigns.

Our paid advertising strategy goes beyond surface impressions and clicks. We are champions of B2B advertising on LinkedIn, but in fact we cover all the ad networks where your customers are.

Get access to Daze optimization expertise and our exclusive customer intent data, and discover a more focused, deliberate and results-driven PPC approach for the full funnel journey.

Content Strategy

Daze delivers original content on channels where your customers live.

Content is the glue that makes your target audience stick to your brand. Valuable, readable content that addresses customers’ pain points is the most powerful way to stand out in an ocean of websites, blogs and social media pages.

The Daze content team of expert writers and editors will find your voice, and get it heard on all your channels.