Marketing tools are a must-have for successful B2B demand generation. Here are our top 8 tools to save time and money and optimize your marketing efforts.
When you’re running a PPC campaign, you want to be sure you have a top-tier PPC marketer leading it. Here are the most important skills to look for.
Omnichannel B2B content marketing ensures that you remain competitive in today’s volatile marketplace. Read the latest stats and tips for success.
Rated the top social network for B2B lead generation, Linkedin is the best platform for building business relationships. It really is a matter of “be there or be square.” On Linkedin, you can identify and connect with high-potential leads from a massive global pool of professionals. But if you stick to the standard outreach funnel, […]
Covid19 has hit the global economy with surprise and dismay, and this is not the time to shy away from extreme measures. Conferences are postponed to unknown future dates, businesses around the world are pushing ‘work from home’ plans ahead and settling into a new routine. We all know this will pass, and now is […]
One of Daze’s signature offerings is our thought leadership service. This unique service is a great way to maximize the potential of social media to present a company’s executives as industry experts and leaders. Social media has transformed the marketing industry in recent years, and platforms like LinkedIn and Facebook have become essential areas for […]
We’re living in exciting times of change. Ten years ago, just having your own website was a big deal. Today, it’s already clear to see that Digital marketing goes way beyond web development, SEO & social media. By taking into account all the different layers, you can really get a holistic view of what digital […]
Daze’s outbound B2B campaigns owe their effectiveness to a great deal of preliminary research, which helps them target potential clients’ pain points and offer them a unique added value. With the right background information on quality leads, and a laser-focused presentation of the true value your services
If you market a B2B product, Linkedin is a great place to start your awareness campaign – whether for brand building, for a new product or offering, or to promote another marketing activity – for example, let potential customers know you are going to be at a certain event.
Over 80% of Linkedin members want to connect with companies (source: Linkedin). Which is why many Enterprises invest substantial resources in developing their Linkedin company page pages, and use their pages as their main hub for their online marketing activity. HP, for example, used the Products and Services tab on their Linkedin company page as […]