Daze’s extensive data analysis led to the segmentation of a suitable target audience set to receive LinkedIn messages. A total of 336 messages were sent from Merav Bergman’s LinkedIn Sales Navigator profile, giving the process a more personal touch. 103 recipients approved the bank’s connection request, whereas 125 recipients responded to the message.
Once a recipient expressed interest in the position in question, the bank’s HR recruiters conducted an in-depth review of their profile to determine their suitability for the job (a process which the targeting system is unable to carry out). Moreover, once initial contact had been made, the HR recruiters had to make themselves available to the candidates, answering any questions that came up in a timely manner.
After the profiles were checked, phone interviews were scheduled with those candidates who complied with the position requirements. The interviews were conducted by the bank’s HR recruiters.
Candidates who successfully passed the phone interview were invited to an in-depth interview in the bank’s Investments Division, after which they were either given a salary offer or were deemed unsuitable for the position. In some cases, further deliberations were required.